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Beet It Sport is part of James White Drinks, which offers over 30 years innovation in fruit and vegetable juices. Over the last decade, our beetroot juice has been used in over 300 independent scientific studies worldwide. Beet It Sport is used by an extraordinarily high percentage of the worlds sporting elite; including teams in English Premier League, Spanish La Liga, International Rugby Union, NFL, NBA, MLS, NHL and individual Olympic and Paralympic athletes from a range of sporting disciplines. When you are testing the limits of endurance, give yourself no excuses, Beet Your Personal Best!