In little more than a quarter of a century, Scottish maverick sportswear brand Endura has become known globally for its range of novel and unconventional cyclewear. It has built close partnerships with a number of UCI World Tour teams, which have driven major investment in R&D and new production methods. These have resulted in more than 70 different prototype materials and countless fabrics, all with the aim of being incorporated into a range of clothing designed to produce maximum aerodynamic advantage at race speeds.