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Lezyne was founded on March 1st, 2007, by industry icon (and German native) Micki Kozuschek. In the prime of his career as a professional triathlete, Kozuschek began Maxcycles and brought affordable, high-quality bicycles and clothing to the German market. Shortly after moving to the USA, Kozuschek founded Truvativ, which grew to become a leading manufacturer of OEM and aftermarket cycling components.