Our mission flows through everything we do: to create iconic designs that inspire confidence and enhance the experience of cycling. We do that by learning, refining and developing our products to be safer and more innovative with every generation. Our industry-leading expertise is built on more than 25 years of in-house manufacturing. Staying close to our products means we understand them better – plain and simple. We design race-winning tools from World Enduro to the UCI WorldTour; our products are tested and trusted by the pros.