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POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists. POC was founded in 2005 and made its first entry, addressing the ski racing market, at the ISPO trade show where it also introduced its mission. POC’s new ideas and solutions to improve ski racing safety, by reducing the force transmitted to the brain and body in case of a crash, gained a lot of attention. The concepts, technologies, and materials used and implemented for the helmets and body armor were developed in close collaboration with POC Lab; POC’s scientific forum that consists of some of the world’s foremost sports medicine experts, brain scientists and specialists in spinal cord injuries.