2XU Resumes Collaboration with Fashion Brand Yeezy
Posted by Anonymous on 23rd Mar 2018
Renowned for their high-tech compression gear, 2XU have always designed sportswear that looks good both on and off the track.
The MyTriathlon team love 2XU’s classic compression tight design, with its bold and highly recognisable logos. We’re as keen to wear their ranges to the supermarket as we are about wearing them to the gym!
It turns out that we’re not alone; with the recent news that Kanye West has returned to NZ-based 2XU for a Season 6 collaboration.
According to 2XU Founder and Director of Product Development, Jamie Hunt, “since 2XU launched in 2005, our focus has been delivering the world’s most technically advanced sportswear. This was the first time we’d thought about dipping our toe into the fashion world. But when the Yeezy design team was on the phone, how could we say no?”.
After supplying their top-quality and highly technical materials for Yeezy’s Season 5 collection, 2XU will continue to work with the brand for its Season 6 offering.
As the news broke, Kim Kardashian was seen flaunting the latest looks on Instagram:
It’s not hard to see why 2XU were the sports brand of choice for West. With their eye-catching designs, which stereotypically use classic colours, sleek lines and their striking ‘X’ insignia, their compression gear has been the brand of choice for athletes worldwide seeking a modern aesthetic as well as industry-leading compression technology.
Check out our selection of the 2XU 2018 kit here:
Are you interested in the new 2018 ranges from the main triathlon brands? Follow the links below to discover more: