In 1960 SIDI began as a craftsman’s workshop manufacturing mountain sports footwear. In the 1970’s SIDI began specializing in cycling footwear and boots for off-road and on-road motorcycling. Dino Signori, founder of SIDI, has combined a passion for cycling with more 50 years of experience manufacturing innovative sporting footwear. Thanks to this passion and a deep, intuitive knowledge of the business SIDI has become the market leader in cycling and motorcycle shoes. After half a decade, SIDI’s unique balance of tradition and innovation, style and comfort, make SIDI sporting footwear exceptional in the industry.