“Enough!” CEO Professor Bodo W. Lambertz said in using old wisdom when it comes to functional apparel. Athletes were wearing cotton when you still needed a starting handle to start your car. Nowadays, we drive with intelligent hybrid technology and make use of recuperation, ABS and ESP. Can functional clothing for athletes be as innovative, efficient and forward-looking as car manufacturing, space travel and modern medicine? It can if you rethink your approach to functional clothing.